Mogo and Postmedia Announce Strategic Marketing Collaboration with a Minimum of $50,000,000 of Media Value over Three Years
On January 25, 2016, Mogo Finance Technology Inc., Canada’s leading digital financial brand, announced a strategic Marketing Collaboration Agreement with Postmedia Network Inc., a Canadian newsmedia company representing more than 200 brands across multiple print, online and mobile platforms.
Under the Agreement the companies will collaborate to market Mogo’s financial products and services. These products will be marketed nationally through Postmedia’s more than 200 trusted brands. The Agreement is the first of its kind and includes an innovative structure which aligns the interests of both companies. The Agreement includes media promotional commitments of at least $50 million over three years, which will significantly increase Mogo’s brand awareness and reach across Canada. In return, the Agreement provides Postmedia with revenue sharing and equity participation through warrants to subscribe for Common shares in Mogo.
Lawson Lundell LLP represented Postmedia in respect to commercial matters with a team that included Michael Macaulay (Corporate / Commercial) and Euan Sinclair (Commercial).